Campaign for Real Gravy Moves to Yorkshire!

The Fenwick Arms at Claughton, Lancs, the scene of one of Gordon Ramsay's most memorable TV Kitchen Nightmares, has closed.

Brian and Elaine Rey have moved - along with the Campaign for Real Gravy, invented by Ramsay to help save the ailing and pretentious pub restaurant - to The Ship Inn at Aldborough, near Boroughbridge in Yorkshire.

The so-called Campaign, of course, is merely a crass marketing gimmick aimed at bringing in coachloads of punters who care more about a close flirtation with TV notoriety than they do about good food well made with fresh local ingredients. The Reys showed little sign in the two TV shows and on my own visit of caring about the latter, and oblivious to their own shortcomings, reportedly blame the TV show for a subsequent downturn in visitors! Whether or not their campaign has any impact in its new location remains to be seen, but I shall be paying a critical visit very shortly, so watch this space!